The advisors' read on the year ahead — where private travel is heading, which destinations are surging, which patterns are quietly fading, and how the firm is preparing.
"As we look ahead to 2026, our team has been buzzing with ideas about what will shape the travel landscape."
Every January the firm's designers meet for an internal forecast — not to be right about the macro view of travel, but to align the practice on what the year is likely to ask of it. This is the public version of that conversation.
Africa continues its long expansion into clients' first-trip consideration sets. Antarctica is moving from "trip of a lifetime" to "trip of this decade" for a growing share of the client base. The Mediterranean yacht season is, for the third year running, the firm's most-booked single category by revenue. Egypt, on which the firm's founder has built a thirty-year practice, has fully recovered.
We are quietly expanding the firm's escorted-journey calendar to put one of our own travel designers on more trips. We are adding capacity in the East Asia and Latin America practices, where demand is outpacing the rest of the portfolio. We are deepening, not broadening, the partner list — fewer hotels, deeper relationships at each.
We are not adopting AI-generated itineraries. We are not adding a flash-sale newsletter. We are not building an app. The firm's value remains what it has always been — the human relationship between a senior travel designer and the people they design trips for. That has not aged out, and we do not expect it to.